How Americans Learned to Love Diamonds - The New York Times
De Beers - Right Hand Ring Campaign on Behance
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
De beers christmas campaign
Why De Beers Couldn't Sell Diamonds to Men | by Yasmine Ghattas (@yasmineghattas) | Better Marketing
De Beers' most famous ad campaign marked the entire diamond industry | Theeyeofjewelry.com
STYLE Edit: De Beers' 'I do' campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line
Great Work: A De Beers Campaign | ABOVO MARKETING
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
My favourite ad of all time: DeBeers 'A diamond is forever' from 1938 onwards - Mumbrella Asia
New De Beers "I do" Redefines Modern Commitment - Only Natural Diamonds
TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds.
De Beers Jewellers of Light Campaign on Behance
DB Classic Pavé round brilliant diamond ring | De Beers US
How diamonds became immortal? | ILLUMINATION
The History of De Beers and Diamonds
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
